Those Consumer Goods move so fast, not just down the supply chain, but from "new and wonderful" to "old and boring" in the minds of Fast Moving Consumers!

The material they're packed in must be cheap and easy to make, be tough, tamper proof and stand out on the supermarket shelves, as must the magazines that advertise them. This sort of technology is highly strung and finely tuned and nearly always involves hands-on help from the geniuses who invented it. Have a look..